Idea + Technology + Mashed stuff = Gadgets

Now Warner Music Group (WMG) Goes Social!

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The music Industry is listening..

Warner Music group has finally listened to the market  …Its going social.

Finally, it has made the shift towards consumer-oriented conversation. WMG will utilize the EOS Platform of Cisco for this channel migration.

As of now, WMG plans to add such functionality to the sites for Atlantic artists Laura Izibor and Sean Paul. Other artist sites will migrate to the platform over the course of the year.

“As the Web shifts from the enterprise to the consumer in terms of where the traffic is coming from, the social media revolution — which is all about fans interacting with artists — is going to provide an enormous opportunity,” said WMG executive vice president of digital strategy and business development Michael Nash. “This is a recognition that having a social media strategy is not just about partnering with social networks, but it’s also about what we do with our direct-to-consumer efforts.”


Written by hermit

January 10, 2009 at 9:02 am

Posted in Cross Check, In future, They Said!, Trends

Tagged with , ,

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