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Music restrictions to Go away….Says Apple!

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Apple Inc has agreed to start selling digital songs from its iTunes store without the DRM (Digital Rights Management) software.

  • At present, most music downloaded from Apple’s iTunes store can only be played through an iTunes interface or iPod.
  • The agreement with Sony BMG, Universal, and Warner Music will end digital rights management (DRM) software currently attached to iTunes music.

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The changes were announced at the end of the keynote address, at the Macworld conference in San Francisco.

Apple’s senior vice president of worldwide product marketing, Phil Schiller delivered the speech, traditionally given by Steve Jobs.

“Over the last six years songs have been $0.99 [79p]. Music companies want more flexibility. Starting today, 8 million songs will be DRM free and by the end of this quarter, all 10 million songs will be DRM free,” he told the crowd.

“Ultimately, what we’re going to end up with is a new form of DRM. The more you pay, the less DRM you get bolted onto your music. Premium music will be DRM free, the cheaper it gets, the more shackles are attached,” Mark Mulligan, a director with market analysts Jupiter Research, said .

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Written by hermit

January 7, 2009 at 10:49 am

Posted in Cross Check, They Said!

Tagged with , , ,

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